Apart from a versatile portfolio of jeans & sportswear, womenswear & menswear, as well as accessories and lifestyle brands, THE JAM BERLIN also combines companies with retail services, visual merchandising, and trend forecasting under the same roof. The idea is to create a platform, which shows all new trends relevant for POS (point of sale). These collections range from furniture, music and air fresheners to visual merchandising and online marketing tools. Online marketing tools allow the visitor to receive a full comprehensive overview of the new trends and possibilities for POS. Synergy between exhibitors is not only profitable, but required
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