First Showroom-Mile during the Berlin Fashion Week July 2008 – review

This summers Berlin fashion week, including the first showroom-mile in the Mitte district around the Bebelplatz, ended with a great success.

There has been a lot to organise and to coordinate prior to the event, to be able to realize the idea of a tangible fashion week for Berlin inhabitants and Berlin visitors.
Because of the great support of every partner, exhibitions, fashion-shows and other projects were presented in 12 showrooms. In the Galeries Lafayette, about 50,000 visitors used the opportunity to view “the Best of Labo Mode”. The other projects counted more than 7,000 visitors. Especially the Berlin Fashion-Schools were able to impress their audience. From the other numerous projects, “Sisi Wasabi meets Tom Lemke” at the VONDERBANK ARTGALLERIES should be mentioned as a successful representative.

The feedback of the companies shows, that the Showroom-Mile fit very well into their own marketing and communication measures as well as their corporate philosophies.
The Showroom-Mile, an initiative of the Berlin Senate Department for Economics, Labour and Women’s issues, implemented by the INPOLIS UCE GmbH, has already been able to acquire new partners for 2009 during this summers fashion week. Every company is sincerely invited to participate in the following Showroom-Miles.

 

Watch the retrospective of Berlin Fashion Week and Showroommile 2008. Click here for a video featuring all the highlights.