The basic idea of the SHOWROOM DAYS is to make the Fashion Week accessible to fashion lovers, to anchor fashion in their minds and open up new audiences for the Berlin fashion labels. At the same time the SHOWROOM DAYS form an important entry-level platform for young Berlin fashion labels, enhances by international highlights.

Fashion shows and showrooms, exhibitions and performances will be presented to the public at different locations in Berlin.

from 18th - 20th of January 2012
11' - 20' @ EDGED Showroom, Galerie Lackfarben

http://www.tatachristiane.com/

Hummel Flagshipstore
Alte Schönhauser Strasse 33
10119 BERLIN

17. -21.01.2012 11 - 20. Uhr

www.mathiasseemann.com

HTW Pop-Up Shop, Fashion Showroom & Conceptstore - Live Performance, Live Shooting, Installation, Videos, Presentation, Sale

Labels former students of HTW - a profile:

30PaarHaende, bergnerschmidt, Franzius, Julice en rêve, Karolin Kruger, Onitdemon Project, Sophie Rowley, Vladimir Karaleev

January, 18th - 21th
13' - 21' @ Hackesches Quartier

https://www.facebook.com/HTW.Pop.Up.Shop

We are presenting TRUE BLUE- our new women's and men's collection from fabrics manufactured according to ecologically and socially acceptable standards. This fashion project focusses on using organic cotton, Ahimsa silk and hemp. As growing hemp does not require any pesticides nor herbicides this relatively unexplored natural fibre turns out to be one of the most environmentally-friendly fibres. To promote a sustainable textile industry we advocate the redevelopment of hemp farming and processing in Europe. Many thanks to the design agency SLOWMO and ANITA PAVANI business for their support with GOTS-certified fabrics.

January, 21st
10'-18' @ BEST-Sabel Berufsfachschule für Design

www.best-sabel.de

Mila Miyahara was born out of a vision. Ever since then it has been creating an elegant and yet puristic style of fashion which is able to accompany its wearer during day and night without ever looking plain or ordinary. Minimalistic design - classic cuts and well thought-out details.

Fashion Show @ Felix Club-Restaurant
18th January
22' - 23'

www.milamiyahara.com

In times of Berlin Fashion Week FLUX FM offers daily news about the Showroom Days from 10' - 13'.

www.fluxfm.de