MALAIKARAISS
ABOUT THE LABEL
MALAIKARAISS is an emerging contemporary sustainable womenswear brand based in Berlin. MALAIKARAISS' womenswear and jewellery collections are stocked in the industry's most influential retailers such as Brown's, KaDeWe, Voo, United Arrows, Journal Standard, Takashimaya, Holly Golightly etc. Since the pandemic, we have been focusing on our B2C channels and have increased our direct sales by 300% from 2020-2022. MALAIKARAISS is a regular presence in Berlin with catwalk shows and presentations. Since 2020 we are also part of the CPHFW show calendar with shows, events and international activations. Collections will also be shown in international showrooms during the Paris market. In 2015, MALAIKARAISS acquired a licence from Lucasfilm Limited, a Walt Disney Company, to create a unique STAR WARS themed jewellery collection - a milestone for the brand. High-end fashion jewellery has become an important part of the collection. The fragile and fun designs became bestsellers and must-haves.
ABOUT THE SHOW
A diverse cast representing all women was particularly important for Malaika Raiss, winner of Berlin Contemporary. Thus, artists or PR agents also presented her collection. "A model must captivate me with her charisma as soon as she enters the room," explains Raiss.
Here the designer explains what inspired her for her Pre-Fall collection.
"My Pre-Fall 2024/25 collection is titled 'Imagine.' I deliberately want to leave room for interpretations. My idea was to design an essential wardrobe that fits into a single suitcase. In this suitcase, you'll find iconic off-shoulder dresses that hug the body and accentuate curves. The look is casually broken with denim, leather-look materials, heavy double wool, quirky details, and accessories. The latter are all crafted symbolizing craftsmanship, including knitting, crocheting, ceramics, and silver forging.
This season, I was particularly inspired by the 90s. John Frusciante of the Red Hot Chili Peppers was the trigger. We combined his grungy style, positive California vibes, layering, and the grandpa-thrift style with a hyper-feminine silhouette, dropped shoulders, and low waist pants. And when we talk about low waist jeans, we mean Mariah Carey low waist jeans – without a waistband.
What is particularly significant to me in the Pre-Fall collection is the clash of two worlds and the urban, very casual styling. This applies to the materials as well, such as heavy double wool meeting printed silk, deadstock nylon, crochet, and knits. I also love the color palette, which is minimalistic with few tones but still, in the diversity of looks, appears complex and eclectic.
Since my essential wardrobe must fit into a single suitcase, the presentation is also in collaboration with Samsonite. Together, we have designed the highly artistic set. Additionally, artworks by Anna Zimmermann are featured in both my designs and the set."
All images, brand descriptions and further information are available at the official Berlin Fashion Week MEDIA HUB
