Laurèl @Show&Order X Premium

Side event

Tuesday 16.01.2018


The coming year of 2018 is also Laurèl’s fortieth anniversary. The brand plans to celebrate its 1978 foundation by announcing an array of special offers, campaigns and events for summer 2018.

Initial plans comprise two themed collections––a very special new outdoor range plus a knitwear capsule collection. These new themes are designed to strengthen key product groups for enhanced retail performance, and to provide fresh impetus. By making this move, Laurèl is demonstrating its focus on investment in the products and on close customer orientation––both now and in the future.

The collection and themed ranges will be launched at fashion fairs including Premium in Berlin, held on January 16–18, 2018, and Scoop in London on January 28–30, 2018, as well as in Laurèl’s showrooms as usual. The collection’s title reflects the 40th anniversary of Laurèl as a fashion brand: “Heritage & Modernity.”

Find Laurèl here: Messe Show & Order X Premium, Kühlhaus – KH14



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