Twice a year, Berlin transforms into a national and international fashion metropolis. As part of the Berlin Fashion Week (BFW), buyers, fashion experts and media reps come together to attend glamorous fashion shows and awards ceremonies, to visit trade fairs and to enjoy a variety of exhibitions and off-site events These two annual fashion weeks contribute significantly to Berlin’s economic growth as a major style capital. 

Among the major highlights of the Berlin Fashion Week in January 2010 are the shows of the Mercedes-Benz Fashion Week Berlin at Bebelplatz in the historical heart of the city. Further exciting events include the PREMIUM fashion fair at STATION-BERLIN, the 5 elements.berlin lingerie and bodywear fair, the Spirit of Fashion platform for alternative fashion und underground street wear and  thekey.to, an event focusing on sustainable and environmentally friendly fashion.

Parallel to the BREAD & Butter, which will take place at the former Tempelhof Airport, this season will also see the debut of the JAM BERLIN fashion fair. The Showroom-Mile, which had its premiere in July 2008, is an initiative of Berlin’s Senate Department for Economics, Technology and Women’s Issues and will be organized this year for the first time by Gruppo del Café Palermo. The idea behind the project is to give Berlin designers and national and international artists the opportunity to present their collections, works and projects to a wide and attentive audience at various Berlin locations that will be transformed into showrooms.  Since 2007, Berlin Partner GmbH has worked together with the Senate Department for Economics, Technology and Women’s Issues to organize the Berlin Fashion Week. While the Department of Economics, Technology and Women’s Issues co-finances individual formats involved in the BFW and organizes the Showroom Mile together with Gruppo del Café Palermo, Berlin Partner GmbH promotes Berlin as an up-and-coming European fashion center and leading business location. The official Internet platform offers a comprehensive overview of all events taking place in the context of the BFW.